Crosner Legal has filed a class action lawsuit against Sun Bum Suncare, LLC, alleging false advertising and deceptive business practices related to its Sun Bum SPF 50 Face Sunscreen. The lawsuit, filed in the Superior Court of California, asserts that Sun Bum misled consumers by marketing its “Face” sunscreen as a product specially formulated for facial skin when it is nearly identical to Sun Bum’s regular sunscreen, except for the removal of fragrance.
Consumers purchase facial sunscreens with the expectation that they are designed with unique ingredients or benefits tailored to delicate facial skin. Sun Bum reinforces this perception by prominently labeling the product as “Face” sunscreen and charging a premium price compared to its regular body sunscreen. However, the lawsuit alleges that both versions contain the same active ingredients in identical concentrations, meaning Sun Bum’s marketing misleads consumers into believing they are purchasing a specialized facial product when they are not.
California law prohibits deceptive advertising and unfair competition, including misrepresenting product attributes or charging a premium for misleading claims. Consumers rely on product labeling to make informed purchasing decisions, and the lawsuit highlights that Sun Bum’s marketing exploits consumer trust. While many brands offer genuinely different formulations for face and body sunscreens, Sun Bum allegedly uses deceptive branding to justify a higher price point without any material distinction.
The class action lawsuit seeks to hold Sun Bum accountable for false advertising and unfair competition under California’s Consumers Legal Remedies Act (CLRA) and Unfair Competition Law (UCL). It demands restitution for affected consumers and injunctive relief to prevent Sun Bum from continuing its deceptive marketing practices.
Consumers have the right to honest labeling and transparency in product advertising. They should not be misled into paying more for a product that is fundamentally the same as a lower-priced alternative. Crosner Legal remains committed to protecting consumer rights and ensuring corporate accountability.
If you purchased Sun Bum Face Sunscreen and believe you were misled by its marketing, contact Crosner Legal for more information about your rights.
- Crosner Legal: 9440 Santa Monica Blvd. #301, Beverly Hills, CA 90210
- Phone: (866) 276-7637 [CROSNER]
- Email: intake@crosnerlegal.com
- Fax: (310) 510-6429
This blog post is intended for informational purposes only and does not constitute legal advice.