Crosner Legal has filed a class action lawsuit in the United States District Court for the Eastern District of California against a national food manufacturer, alleging deceptive labeling and marketing of its avocado oil products. The lawsuit focuses on two key misrepresentations: the claim that the oil is “Pure” and “Quality Tested,” and the use of a “Non-GMO Project Verified” seal on the front label.
Independent testing by an EPA-accredited laboratory found that the avocado oil contained phthalates at concentrations exceeding 2,700 parts per billion. Phthalates are synthetic chemicals commonly used in plastics and have been linked to serious health risks, including hormonal disruption, reproductive issues, and obesity. The presence of these contaminants, the lawsuit argues, directly contradicts the promise that the product is “Pure” and “Quality Tested,” a representation that reasonable consumers would understand to mean free of harmful synthetic chemicals.
The lawsuit also challenges the prominent display of “Non-GMO” labeling. Although the product is advertised as “Non-GMO Project Verified,” there is no such thing as genetically modified avocado oil. GMO avocados do not exist and have never been sold in the United States or anywhere in the world. The complaint alleges that the use of this label is a form of greenwashing, designed to mislead consumers into believing they are purchasing a healthier, premium product, when in reality the claim provides no meaningful distinction from competing avocado oils.
The lawsuit brings claims under California’s Consumers Legal Remedies Act and Unfair Competition Law, asserting that these practices deceive consumers into paying higher prices for products they reasonably believed were free of synthetic contaminants and superior to other oils on the market. Crosner Legal seeks restitution, injunctive relief, and corrective disclosures to stop the misleading advertising and ensure greater transparency in food labeling.
Crosner Legal emphasizes that consumers rely heavily on terms such as “pure” and “non-GMO” when making purchasing decisions, often paying more for products marketed as natural or chemical-free. By misrepresenting the qualities of its avocado oil, the company has allegedly undermined consumer trust and distorted fair competition in the food industry.
If you purchased avocado oil advertised as “Pure” or “Non-GMO” and later learned that it contained synthetic contaminants or misleading labeling, you may have legal rights. Contact Crosner Legal for a free and confidential case evaluation.
Crosner Legal
9440 Santa Monica Blvd. #301, Beverly Hills, CA 90210
Phone: (866) 276-7637 [CROSNER]
Email: intake@crosnerlegal.com
Fax: (310) 510-6429
This post is for informational purposes only and does not constitute legal advice.