Crosner Legal has filed a class action lawsuit in the United States District Court for the Eastern District of California against a major retailer, alleging deceptive labeling and marketing of its store-brand baby care product. The lawsuit challenges the sale of Diaper Rash Ointment, which is prominently labeled as “Hypoallergenic” despite containing lanolin—a substance widely recognized as a common allergen among infants and young children.
According to the complaint, lanolin was named “Contact Allergen of the Year” by the American Contact Dermatitis Society in 2023. Medical studies recommend against using lanolin on children under two and on damaged skin, such as diaper rash, because it can increase the likelihood of allergic reactions, including allergic contact dermatitis. Symptoms may include redness, itching, blistering, and swelling. The lawsuit further notes that the ointment also contains sorbitan sesquioleate, an emerging contact allergen, further undermining its “hypoallergenic” claim.
The lawsuit asserts that the “Hypoallergenic” label misleads parents into believing the product is specially formulated to minimize allergic reactions, when in fact it contains ingredients known to trigger them. California consumers, the complaint alleges, paid a premium for what they believed to be a safer, gentler baby care product. By advertising the ointment as hypoallergenic, the retailer allegedly violated California’s Consumers Legal Remedies Act, Unfair Competition Law, and breached express warranties.
The case seeks injunctive relief to stop the company from continuing to label the product as hypoallergenic, restitution for consumers who purchased the ointment, and corrective disclosures to ensure accurate labeling in the future. Crosner Legal emphasizes that parents rely on clear, truthful marketing when choosing products for their children, particularly when it comes to items intended for infants with sensitive skin.
If you purchased diaper rash ointment labeled as “Hypoallergenic” and later discovered it contained lanolin or other known allergens, you may have legal rights. Contact Crosner Legal for a free and confidential case evaluation.
Crosner Legal
9440 Santa Monica Blvd. #301, Beverly Hills, CA 90210
Phone: (866) 276-7637 [CROSNER]
Email: intake@crosnerlegal.com
Fax: (310) 510-6429
This post is for informational purposes only and does not constitute legal advice.